Crisis Communications / Reputation Management
- Provide counsel to clients to prepare for when an unplanned event could threaten the public perception of their businesses, i.e. disasters, litigation, financial or management perils, employee strikes, product recalls, consumer boycotts, criminal prosecutions, acts of nature, etc.
- Develop procedures and communications plans for the most likely crisis scenarios.
- Establish crisis communications teams, protocols and handbooks.
- Identify key constituents during a crisis situation.
- Work closely with senior management to implement the crisis communications plan, develop messages specific to the particular event and coordinate the delivery of these messages to key client constituents.
- Act as Company spokesperson.
- Provide daily feedback and news monitoring regarding situation.
