Branding and Visual Identity
Building a consistent and powerful marketplace image
Creating the right brand positioning and image can boost the effectiveness of any organization’s communications with all its stakeholders. We have assisted many companies in creating and modifying their brands through focus group monitoring, brand creation and brand implementation. Ultimately, a brand handbook and brand guidelines are created in which the brand identity, market positioning, personality, company profile and creative systems are introduced and explored in detail. These tools are valuable to employees, vendors and others who become actively involved in accurately communicating the brand.