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| Analysts and Institutions |
- Determine outreach priorities and design
a plan that leverages senior management's time and other corporate
resources.
- Broaden sell-side analyst/market maker
support:
- Prepare peer group analysis of research coverage.
- Determine additional sell-side targets based on company-specific
factors.
- Analyze support provided by current investment banking
relationships.
- Schedule and facilitate meetings between company management
and analysts.
- Organize follow-up efforts to expand coverage.
Develop and maintain a system to monitor ongoing contacts.
- Increase breadth and depth of institutional ownership:
- Contact existing stockholders to determine desired level
of ongoing communications.
- Prepare peer group analysis of institutional ownership.
- Prepare list of additional targeted institutions based
on investment focus.
- Initiate schedule of investment-bank-sponsored research
conferences.
- Develop plan for and manage company-sponsored institutional
meetings.
- Evaluate participation in independent research conferences
and other financial analyst forums.
- Review financial advertising opportunities targeted to
the institutional market.
- Develop and maintain system to monitor ongoing contacts.
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| Retail and Individual Investors |
- Expand communications with the brokerage community:
- Organize presentations for key institutional and retail
sales groups within sponsoring investment banks.
- Create fact sheet and other materials to be mailed to targeted
brokers.
- Review financial advertising opportunities targeted to
the brokerage market.
- Implement strategies to address retail investor market:
- Review financial advertising opportunities targeted to retail
investors.
- Consider retail-oriented conferences sponsored by NIRI, NASDAQ
and Amex.
- Evaluate dividend reinvestment plans and direct stock purchase
plans aimed at individual stockholders.
- Pursue local and national media opportunities in targeted
publications.
- Maintain and update IR information available through the
corporate Web site.
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Copyright 1998-2006 Corporate Communications, Inc. |
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