Financial Media Relations
Dealing effectively with an integral channel for strategic communications
Most mid- and small-cap public companies experience their most consistent media exposure through routine disclosure activities in the financial media. With clients covered by virtually all major business/financial media, including print, broadcast and electronic, Corporate Communications is highly conversant in the specialized focus and language of the financial media. We work to ensure that the financial media understand and report company disclosure accurately, first by drafting the news release skillfully and also by monitoring the resulting news coverage.
We are also experienced in engaging the financial media to raise clients’ visibility by leveraging non-routine material news, such as significant acquisitions. We develop targeted financial media strategies based on each client’s circumstances, as well as our knowledge of the interests, credibility and following of various financial media. In addition, we provide continuing counsel on responding to all forms of financial media inquiries.