- Develop a comprehensive plan that identifies and targets key media constituents, i.e. business, local, trade, electronic and broadcast media.
- Identify key media targets and develop/enhance e-mail distribution lists.
- Develop digital media kit materials.
- Research relevant editorial calendars for targeted placements.
- Opinion-editorial placements.
- Identify potential newsworthy announcements for various media targets.
- Media training including pre-interview preparation and talking points and post-interview feedback.
- News release drafting and distribution.
- Media relations policy development.
- Media tours.
- Executive visibility.
- Utilize extensive on-line news coverage services to monitor media coverage and provide clients with real-time reports when they are mentioned in financial, local and trade media.
- Social media monitoring.
