- Our program development philosophy is focused on building a communications program designed to maximize our client's exposure based on their business and industry; our programs are structured to maximize executive time and deliver the greatest impact on building a client's reputation and exposure to the audiences that matter most to their business.
- Conduct audit of current internal and external communications activities.
- Identify key stakeholder groups, i.e. media (financial, business, local and trade), customers, employees, communities and other groups, that can influence the perception of your Company.
- Develop media relations strategy, i.e. most influential media targets, message development and message delivery methodologies.
- Develop crisis communications and reputation management strategy.
- Develop employee communications strategy.
- Develop calendar, time lines.
- Establish measurable goals and measurement criteria.
