Investment Community Outreach/Targeting: Buy-Side and Sell-Side
Attracting sell- and buy-side analysts and institutional investors
With Wall Street sell-side research coverage decreasing substantially through the years, it is crucial for companies to reach out proactively to analysts and institutional investors, with a goal of broadening their own sell-side analyst coverage and increasing the breadth and depth of institutional ownership. Our investment community outreach/targeting services assist in setting priorities and designing and implementing strategies to communicate with existing analysts and investors – and target new ones – while leveraging senior management time and other corporate resources. Depending on its profile and circumstances, a company may also benefit from similar initiatives targeting the brokerage community and individual investors.